Billabong — Born for Surfing

Founded in 1973 on the Gold Coast by Gordon Merchant, Billabong was created with a clear purpose: to craft durable, functional products for surfers. Through constant innovation in wetsuits and boardshorts, it quickly became a leading name in surfwear.

Its iconic slogan, “Only a Surfer Knows the Feeling,” captures the unique bond between surfer and ocean — more than a product, it represents an identity and a way of life.

Over the years, the brand has built its global reputation alongside legends like Andy Irons, Joel Parkinson, and Taj Burrow, who helped shape its legacy both in and out of the water. Today, Billabong continues to embody the true essence of surfing.